About-US

How it all started ...

In Corona autumn 2020 with home school and office we found that there is no online shop for everyday dresses! For two fashion -conscious friends who dream of the ideal wardrobe for women of all ages and every clothing size, this was the chance to independence. The biggest challenge was to found our online boutique in the middle of pandemic. Unavailed goods, delivery bottlenecks and bureaucratic obstacles were just a few of our starting difficulties. But with strength, flexibility and courage we stood these tasks.
With our online boutique we offer beautiful feminine looks with various and complementary styles. We love fashion, colors and the opportunity to experiment with a garment.

Discover our diverse collection of clothes, blouses, sweaters, coats, jackets and blazers that give your wardrobe that certain something. Whether for everyday life, the office or special occasions - with us you will find the perfect outer clothing for every style and taste.

We, Heike & Davina are the perfect addition: Heike has a business background and many years of project experience in digital media. Davina is the fashion junkie and worked in the fashion industry for several years. She is very familiar with new trends, styles & and IT-Pieces. With this perfect combination we were able to create our brand, build the online shop and start looking for the right manufacturers. That is why we are proud to have the Labels Twinset, Dante6, Co'Couture, MSH Copenhagen and Basic Apparel in our portfolio.

Our outfits makes the hearts of romantic and playful women beat faster. Maxic dresses, ruffles, lace, hole embroidery and detailed patterns make each of the expressive dresses a fashionable highlight and must-have. From maxi dress with paisley print to the casual T-shirt or knee-length flower dresses with ruffles, we want to emphasize the uniqueness and natural beauty of the customers with our clothes and reinforce them with style and full joy of life.
However, we both are sure that our focus will always be on feminine clothes and that we always want to remain an online boutique.
Why buy from us? High quality materials: Our products are made of the best fabrics to ensure durability and comfort.
Diverse selection: whether classic or modern, we offer a wide range of designs and sizes.
Customer service: Our friendly team is available at any time to help you with questions or concerns. Take a look at our collection and find your new favorite dress, sweater, coat, jacket or blazer. Order now and bring a fresh air into your wardrobe.

We look forward to seeing you!
Your Heida Fahsion Team